With various styles, prescription magnifications, reading glasses and sun readers available, Foster Grant stock eyewear for men, women and children. In 2019, Foster Grant began selling on Sunglass Warehouse's website.If you’re looking to give your eyewear a significant makeover, then it would be wise for you to check out the amazing selection of trendy glasses available at Foster Grant. One Click Ventures is parent company to eyewear brands, Sunglass Warehouse, and felix+iris. In 2018, FGX International, the parent company of Foster Grant, acquired Indiana-based One Click Ventures. Today, the brand is represented by the Hollywood actress and philanthropist Kat Graham. įoster Grant launched television commercials in 2010, once again with actress Raquel Welch. of Princeton, New Jersey and produced by television director Bob Giraldi. FGX International spent over $12 million on television advertising in 2009. īeginning in January 2009, Raquel Welch was the star of a national television advertising campaign for the Foster Grant Reading Glasses collection. That ad campaign was reintroduced around the year 2000 with model Cindy Crawford and race car driver Jeff Gordon.
Simpson, Raquel Welch, Terence Stamp, Clayton Moore, and Vanessa Redgrave. įoster Grant's 1960s and 1970s sunglasses ad campaign "Who's that behind those Foster Grants?", included celebrities Peter Sellers, Louis Jourdan, Carroll Baker, Claudia Cardinale, Elke Sommer, Anita Ekberg, Vittorio Gassman, Anthony Quinn, Mia Farrow, Robert Goulet, Julie Christie, Woody Allen, O. Sales rapidly increased with Hollywood stars featuring in advertising campaigns, and the company became a major player in the sunglasses' industry. However, the development of injection molding technology made it possible to produce mass market celluloid sunglasses. These became popular, causing a collapse in the market for combs, and threatening Foster Grant. In the 1920s, Hollywood actresses (featured on celluloid film) started wearing shorter hairstyles. Grant and a team of experts worked for several years to make the machine functional and reliable. In 1931, Foster Grant purchased the first plastics injection molding machine to be imported from Europe, however the machine arrived in non-working condition. įoster Grant's original production line was ladies' hair accessories over the company's lifetime, they have also produced other plastic materials, including heart-lung pumps. One major use for the new substance was in the production of hair combs, and this was Foster's first major product. In the 1850s, celluloid was invented as a substitute for substances such as ivory and tortoiseshell. In 1919 in Leominster, Massachusetts, Sam Foster left his employer, the pioneering plastics manufacturer Viscoloid, to form his own plastics company in a former industrial laundry.
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